I admit I too am somewhat confused by this idea.

Can we get a minor hint for the upcoming contest? 

Now, now. That wouldnt be fair. 

Pretty please? 

Can we get ONE WORD to describe the upcoming event?

With a cherry on top? 

I concur with the one word idea. Give us a teaser and make us guess it!

Hold on to your breeches kids. 

Well that's where the creativity comes in. :)

"The"